Slacktivism

Slacktivism is common online, particularly in social media, where statuses, information, images and avatars are posted and shared, allegedly to promote awareness within the slacktivist's network.

Although slacktivism has a derogatory connotation, a U.S. survey conducted by Georgetown University’s Center for Social Impact Communication (CSIC) and Ogilvy Worldwide found that individuals that engage in slacktivism are more likely to contribute to a cause than non-slacktivists. This might include donating money and time, and even recruiting others to join a cause. As a result, nonprofits have started to cast slacktivists in a more favorable light. Rather than being viewed as non-contributors, slacktivists are now seen as potential (and more likely) recruits to the cause of an organization.