Techopedia Explains SlacktivismSlacktivism is common online, particularly in social media, where statuses, information, images and avatars are posted and shared, allegedly to promote awareness within the slacktivist's network.
Although slacktivism has a derogatory connotation, a U.S. survey conducted by Georgetown University’s Center for Social Impact Communication (CSIC) and Ogilvy Worldwide found that individuals that engage in slacktivism are more likely to contribute to a cause than non-slacktivists. This might include donating money and time, and even recruiting others to join a cause. As a result, nonprofits have started to cast slacktivists in a more favorable light. Rather than being viewed as non-contributors, slacktivists are now seen as potential (and more likely) recruits to the cause of an organization.
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