Showrooming

What Does Showrooming Mean?

Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers.

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Techopedia Explains Showrooming

Many large retail chains have failed to keep up with the pace of e-commerce and transition to online sales, which has led to a decrease in traditional brick-and-mortar locations, due to being increasingly captured by online operations with lower prices. Combine this with a new breed of mobile apps that allow users to automatically check prices, and you have a disaster in the making for chains that can’t compete, in terms of price. This is especially true with stores that sell home electronics. Some commentators joke about Best Buy becoming a showroom for Amazon.com.

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…