Definition - What does CRM Customer Service Solution mean?
A CRM customer service solution is a customer relationship management (CRM) tool that businesses or organizations use to enhance elements of their customer service processes. A CRM customer service solution will typically include a database or similar resource, which houses data on customers or any other information that will help to improve customer service.
A CRM customer service solution has its own interface, which many buyers consider an important part of its overall design. The interface may help to make business data more accessible to customer service representatives, sales staff, or anyone else who is working for or assisting the business or organization.
Along with providing an accessible clearing house of information, a CRM customer service tool can help users to manage accounts differently to meet customer service goals. The specific customer service element of this type of program often compliments a greater suite of tools for customer relationship management. Customer relationship management is widely defined as a resource that can help form relationships with existing customers. It can also help companies generate sales leads, find potential clients and connect with other business contacts. Other parts of a customer relationship management solution may include analytics, tech support or appointment-setting systems, as well as other defined areas of customer relationship management such as sales force automation and product management.