ALERT

[FREE DEMO] Deploy Your Enterprise Cloud in Minutes

Mobile Customer Relationship Management (Mobile CRM)

Definition - What does Mobile Customer Relationship Management (Mobile CRM) mean?

Mobile customer relationship management (mobile CRM) is a type of customer relationship management application designed to be executed, operated and accessed through mobile platforms.

Mobile CRM enables organizations to add, edit and manage their interaction and relationships with current or prospective customers through mobile applications on handheld mobile devices, PDAs and tablet PCs.

Techopedia explains Mobile Customer Relationship Management (Mobile CRM)

Mobile CRM is typically designed for users such as sales or marketing personnel who often require remote access to the organization’s core CRM application. Mobile CRM can be an extension of the in-house deployed CRM, accessed using a thin client application over a secure VPN connection, or a cloud CRM accessed through a mobile Web browser.

Depending on the vendor/developer, mobile CRM may provide the same functionality and services as a desktop or typical CRM without the need for prior installation besides a thin client mobile application for accessing the organization’s primary CRM server.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.