Mobile Customer Relationship Management

What Does Mobile Customer Relationship Management Mean?

Mobile customer relationship management (mobile CRM) is a type of customer relationship management application designed to be executed, operated and accessed through mobile platforms.

Advertisements

Mobile CRM enables organizations to add, edit and manage their interaction and relationships with current or prospective customers through mobile applications on handheld mobile devices, PDAs and tablet PCs.

Techopedia Explains Mobile Customer Relationship Management

Mobile CRM is typically designed for users such as sales or marketing personnel who often require remote access to the organization’s core CRM application. Mobile CRM can be an extension of the in-house deployed CRM, accessed using a thin client application over a secure VPN connection, or a cloud CRM accessed through a mobile Web browser.

Depending on the vendor/developer, mobile CRM may provide the same functionality and services as a desktop or typical CRM without the need for prior installation besides a thin client mobile application for accessing the organization’s primary CRM server.

Advertisements

Related Terms

Latest Customer Experience Management Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…