Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects simply to a non-technical, business audience. Over…
A ladyphone is a tongue-in-cheek term coined by tech bloggers to refer to a smartphone that’s designed and marketed toward women. Although there are no clear standards for what qualifies as a ladyphone, devices that are promoted based on color, design and accessories designed for women – and whose marketing clearly targets women – are often labeled as ladyphones.
Research suggests that the majority of early adopters of smartphones are men, which may be causing a push among device manufacturers to increase their prevalence among women. However, ladyphones have also faced stiff criticism for promoting form over function – and charging a higher price for it.
The HTC Rhyme is one phone that has often be pointed to as a ladyphone for its design, rose color and the jewel-like charm that users can employ to help them find their phones in an overstuffed purse. Many other manufacturers have created models with similar features, which often have less internal hardware at a higher price tag. Many other manufacturers have promoted smartphones based on their looks using marketing that’s targeted at women, although companies generally deny these products were designed with women in mind.
When it comes to a smartphone, slick design and a beautiful interface are becoming increasingly important to both male and female consumers. However, these attributes needn’t come at the cost of key features such as processing power, battery life and RAM.
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Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.
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