Definition - What does Digital Influence mean?
Digital influence is largely a phenomena of social networking. The everyday Internet user is subject to a barrage of noise and content. As a result, individual judgment has given way to group judgment, or at least judgment that's assisted by others online. When an individual contemplates a new purchase such as a cellphone, he or she will often revert digital influencers such as online reviews, comments and, most importantly, friends, to arrive at a decision.
Techopedia explains Digital Influence
- Reach: How far information will travel across the social continuum. More popular topics will travel farther. Think of it as the size of the wave of a tsunami.
- Relevance: Alignment to interests of the moment. Relevance is situation sensitive; what is relevant to someone after taking a vacation is quite different to what was relevant before booking that trip.
- Resonance: The ripple effect of information. It determines how long a conversational thread will remain topical or how many people feel compelled to offer their opinion in the matter.