Competitive Intelligence (CI)
Definition - What does Competitive Intelligence (CI) mean?
Techopedia explains Competitive Intelligence (CI)
Competitive intelligence has three defining characteristics:
- It focuses on the external business environment rather than internal matters.
- It involves gathering information and converting it into intelligence that can be used by the organization. If the intelligence is not usable or actionable, then it is not considered real intelligence.
- As opposed to illegal industrial espionage, CI is considered an important and ethical business practice.