Definition - What does Bait Apps mean?
The distribution of free apps that promote in-app purchases has become embroiled in a legal and ethical debate. The practice smacks of deceit - or at least an unethical practice - because there is some question as to whether such an app can be advertised or promoted as free in the first place.
Techopedia explains Bait Apps
There is also a significant legal argument behind the transactions promoted by bait apps. For a contract to be legal, the parties to the contract cannot be tricked into agreeing to its terms. When the apps are promoted as being free, are they inducing those who use them into an agreement with terms of which they're not aware?