ALERT

[WEBINAR] Bulletproof: How Today's Business Leaders Stay on Top

Nickelbacking

Definition - What does Nickelbacking mean?

Nickelbacking refers to a relatively obscure type of URL redirect on the Internet. The term describes a practice in which a user clicks on a link or other cue, only to find that the device loads a YouTube video from the Canadian rock band Nickelback. In other words, Nickelbacking involves deceptively naming links in order to trick a user.

Techopedia explains Nickelbacking

Nickelbacking seems to have originated with a June 2012 post by a Mashable editor referencing a Tumblr link that led to a Nickelback redirect. Many other online venues have commented on the phenomenon, comparing it to an older meme known as Rickrolling, where the video used for this sort of bait-and-switch was a performance by pop icon Rick Astley.

One of the main criticisms of Nickelbacking is that the YouTube video in question contains a preview ad, which changes the entire dynamic of the interaction. Where other types of redirects feature videos that immediately spring up on a device, users viewing the Nickelback video need to wait through an ad to see the actual video clip.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.