What Does Nickelbacking Mean?

Nickelbacking refers to a relatively obscure type of URL redirect on the Internet. The term describes a practice in which a user clicks on a link or other cue, only to find that the device loads a YouTube video from the Canadian rock band Nickelback. In other words, Nickelbacking involves deceptively naming links in order to trick a user.


Techopedia Explains Nickelbacking

Nickelbacking seems to have originated with a June 2012 post by a Mashable editor referencing a Tumblr link that led to a Nickelback redirect. Many other online venues have commented on the phenomenon, comparing it to an older meme known as Rickrolling, where the video used for this sort of bait-and-switch was a performance by pop icon Rick Astley.

One of the main criticisms of Nickelbacking is that the YouTube video in question contains a preview ad, which changes the entire dynamic of the interaction. Where other types of redirects feature videos that immediately spring up on a device, users viewing the Nickelback video need to wait through an ad to see the actual video clip.


Related Terms

Latest Buzzwords and Jargon Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…