What Does Zucked Mean?

Zucked refers to the sudden wealth loss investors and company executives experience when a dotcom stock plunges, destroying shareholders’ inflated paper fortunes. This term originated in response to the decline of Facebook’s stock following its IPO in May 2012, which cost Facebook founder Mark Zuckerberg, other company executives and investors worldwide billions of dollars.


Techopedia Explains Zucked

Many investors believed that Facebook’s IPO represented a new dotcom era. But unlike the initial dotcom boom and bust, where investors got to enjoy their paper fortunes for a couple of years, the latest boom and bust cycles – mostly involving social media companies – suggest that today’s market is much more manic.

Facebook opened with a trading price of $38, but by the time it released its first earnings report (a miss), the stock had plunged by nearly 50 percent. The CEOs of Groupon and Zynga also saw major losses in the value of their company holdings in the early part of 2012, leading to calls that they, too, were Zucked.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.