Data as a Platform (DaaP)
Definition - What does Data as a Platform (DaaP) mean?
Data as a platform (DaaP) is a relatively new concept in the cloud computing paradigm where data itself - rather than applications - is the commodity being sold. Some analysts say that no longer will we simply view the cloud through applications, but that the concept has evolved to a point at which processing speeds, and quantity and distribution of data are key to a competitive business.
Platforms are core technologies that developers may use to create programs using APIs. Product ecosystems become more valuable when they are associated with a platform. Core data can become a platform when there is enough of it that it is actually of relevance to many people, and applications and services begin to be developed around that data core. Instead of products and technology as a commodity, data itself therefore becomes the commodity.
Data as a platform may also be called big data 2.0.
Techopedia explains Data as a Platform (DaaP)
For example, information is now being traded regarding different trends and statistics of customer purchasing habits. Correlated with similar data from other retail establishments, seasonal data, and other trending statistics, this allows a better view of the market and will inevitably lead to a better and more informed decision.