Cisco CloudCenter: Get the Hybrid IT Advantage


Definition - What does Twiplomacy mean?

Twiplomacy refers to the use of Twitter and other social media sites by government agencies and officials to engage with the public, disperse information and even leverage global influence. The term emerged from an August 2012 report from Geneva based public relations firm Burson-Marsteller, which studied world leaders on Twitter and attempted to illustrate how social media is closing the gap between these leaders and the public they serve.

Techopedia explains Twiplomacy

According to Burson-Marsteller, almost two-thirds of the United Nations' 193 member states have a presence on Twitter. Perhaps most famously, in the U.S., the Obama administration received high marks for using social media as a tool to inform, leverage and even apply pressure regarding the Administration's position on important issues. For example, U.S. Secretary of State Hillary Rodham Clinton is well known for encouraging the use of social media tools throughout the foreign service.

Twiplomacy supporters have said that it is another way for governments to inform their constituents and deliver a direct line of access to public servants. Others fear that social media poses a potential threat to classic diplomacy between countries and that Twitter is not sufficiently complex for these types of relationships.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.