Social Master Data Management

What Does Social Master Data Management Mean?

Social master data management (Social MDM) refers to the processes, policies and concepts used to gather and compile social media data sources – like Facebook, LinkedIn and Twitter – into one master file.

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Techopedia Explains Social Master Data Management

Social MDM allows businesses to maximize costs and team collaboration because one data source file is used as a reference.

Due to the prevalence of social media and its enormity of useful data about customers, leads and prospects, businesses are moving toward:

  • Adding social MDM to social customer relationship management (social CRM) strategies
  • Combine social MDM with cloud computing
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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.