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Social Master Data Management

What Does Social Master Data Management Mean?

Social master data management (Social MDM) refers to the processes, policies and concepts used to gather and compile social media data sources – like Facebook, LinkedIn and Twitter – into one master file.


Techopedia Explains Social Master Data Management

Social MDM allows businesses to maximize costs and team collaboration because one data source file is used as a reference.

Due to the prevalence of social media and its enormity of useful data about customers, leads and prospects, businesses are moving toward:

  • Adding social MDM to social customer relationship management (social CRM) strategies
  • Combine social MDM with cloud computing

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