Social Master Data Management

What Does Social Master Data Management Mean?

Social master data management (Social MDM) refers to the processes, policies and concepts used to gather and compile social media data sources – like Facebook, LinkedIn and Twitter – into one master file.

Techopedia Explains Social Master Data Management

Social MDM allows businesses to maximize costs and team collaboration because one data source file is used as a reference.

Due to the prevalence of social media and its enormity of useful data about customers, leads and prospects, businesses are moving toward:

Adding social MDM to social customer relationship management (social CRM) strategies
Combine social MDM with cloud computing

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…

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