Social master data management (Social MDM) refers to the processes, policies and concepts used to gather and compile social media data sources – like Facebook, LinkedIn and Twitter – into one master file.
Social MDM allows businesses to maximize costs and team collaboration because one data source file is used as a reference.
Due to the prevalence of social media and its enormity of useful data about customers, leads and prospects, businesses are moving toward:
- Adding social MDM to social customer relationship management (social CRM) strategies
- Combine social MDM with cloud computing