Gangnam Style

What Does Gangnam Style Mean?

Gangnam Style is a Korean pop single and video release by South Korean rapper Park Jae Sung, better known as PSY. The song and its accompanying video were released in July 2012, and soon went viral, garnering millions of views on YouTube. K-pop fans began the spread the highly entertaining video over social media, triggering a snowball effect that allowed the video to go viral in many other countries, including the United States.


Techopedia Explains Gangnam Style

The song’s lyrics refer to the affluent lifestyle in Gangnam, a trendy and affluent part of Seoul. Satire is considered unusual in Korean pop (K-Pop) music, which may have led to the song’s success in that country. Although K-Pop is becoming increasingly popular in Asia, it is still extremely rare for its songs to receive foreign coverage. The Gangnam Style video features a wacky wardrobe and unusual dance moves, which helped it stand out. It was also well-liked among several notable celebrities, who helped to promote its popularity online. Gangnam Style has spawned many parodies and spinoffs, including being featured in a spoof on Saturday Night Live.


Related Terms

Latest Internet Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…