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Gangnam Style is a Korean pop single and video release by South Korean rapper Park Jae Sung, better known as PSY. The song and its accompanying video were released in July 2012, and soon went viral, garnering millions of views on YouTube. K-pop fans began the spread the highly entertaining video over social media, triggering a snowball effect that allowed the video to go viral in many other countries, including the United States.
The song's lyrics refer to the affluent lifestyle in Gangnam, a trendy and affluent part of Seoul. Satire is considered unusual in Korean pop (K-Pop) music, which may have led to the song's success in that country. Although K-Pop is becoming increasingly popular in Asia, it is still extremely rare for its songs to receive foreign coverage. The Gangnam Style video features a wacky wardrobe and unusual dance moves, which helped it stand out. It was also well-liked among several notable celebrities, who helped to promote its popularity online. Gangnam Style has spawned many parodies and spinoffs, including being featured in a spoof on Saturday Night Live.