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Product information management (PIM) refers to a set of processes used to evaluate, identify, store, manage and distribute product data or information. PIM facilitates the central management and maintenance of the entire type of raw data, product content or any related information for one or more products of an organization or system.
PIM is also known as Product Data Management (PDM), Product Resource Management (PRM) and Product Catalog Management (PCM).
PIM is a broad set of processes that ensures an organization has the ability to collect, store and access all information related to their products. PIM provides a central product information system that works as a single interface for all enterprise-wide product based information.
The application of PIM is evident in e-commerce business processes, where one product may be globally available to one or more stores. Vendors often use PIM techniques in a single database application to store product portfolio information - such as images, data sheets and videos - that are shared and accessible by third party retailers or business partners.