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Although hasthag activism often comes from a real desire to contribute to a good cause, the practice has its critics. Those who decry hashtag activism believe that this movement is a way of allowing people who participate to feel good about themselves even if they haven't put in any real effort. However, activist campaigns started over social media have been known to spread into real movements that created real change. So, while hashtag activism might come and go, the awareness that it creates around an issue in the real world is better than nothing and may even help in the long run.