Social Media War Room

What Does Social Media War Room Mean?

A social media war room is an organized social media marketing (SMM) tactic where an organization assimilates a team of 10 or more social media activists to share a message or campaign with targeted groups, demographics or media segments.


A social media war room may be used to launch a new product or service, combat negative press, define business metrics or create a buzz with social media networks.

Techopedia Explains Social Media War Room

The social media war room concept is simple: Garner attention by gathering a large group of 10 or more people to blast a message or campaign through business and personal social media accounts. Such an effort is well planned and generally completed in a short period – usually a day.

As with traditional marketing campaigns, the process begins with identifying a target market’s buyers, social networks, communities and top influencers, followed by messaging strategy and development. After establishing these core components, a team of 10 or more staff members and/or volunteers use the necessary technical and marketing tools to begin broadcasting the message.

A social media war room is successful if there is a substantial increase in content sharing, fans, likes, followers and website traffic.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.