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A growth hacker is an IT professional who uses elements of marketing and market research, along with technology and technical strategies, to provide marketing solutions to clients or employers. Here, the use of the term hacking indicates a use of logic processes and technology toward a specific end goal, in this case, customer retention and sales, rather than other uses of the word, which refer to illegal or aggressive behavior toward networks and IT systems.
There are many opinions on what this relatively new term means. Generally, growth hacker is used to describe how those who are often technically proficient work on marketing campaigns that use sophisticated logic processes. These kinds of processes often rely on algorithms or other logic resources, where technology helps humans make more precise decisions. One way that some describe the role of a growth hacker is that it merges the principles of marketing with the principles of engineering in order to create more accurate marketing strategies. Although this sort of IT profession is still relatively obscure, a community of growth hackers has emerged within the greater business world, where conferences and other resources may be available to help these individuals talk about how to pursue this specific type of marketing.