Growth Hacker

What Does Growth Hacker Mean?

A growth hacker is an IT professional who uses elements of marketing and market research, along with technology and technical strategies, to provide marketing solutions to clients or employers. Here, the use of the term hacking indicates a use of logic processes and technology toward a specific end goal, in this case, customer retention and sales, rather than other uses of the word, which refer to illegal or aggressive behavior toward networks and IT systems.

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Techopedia Explains Growth Hacker

There are many opinions on what this relatively new term means. Generally, growth hacker is used to describe how those who are often technically proficient work on marketing campaigns that use sophisticated logic processes. These kinds of processes often rely on algorithms or other logic resources, where technology helps humans make more precise decisions. One way that some describe the role of a growth hacker is that it merges the principles of marketing with the principles of engineering in order to create more accurate marketing strategies. Although this sort of IT profession is still relatively obscure, a community of growth hackers has emerged within the greater business world, where conferences and other resources may be available to help these individuals talk about how to pursue this specific type of marketing.

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…