Enterprise Social Networking (ESN)

Definition - What does Enterprise Social Networking (ESN) mean?

Enterprise social networking (ESN) refers to the way an organization uses social media, social networking and similar technologies to connect to a broad range of business purposes, activities and processes.

Techopedia explains Enterprise Social Networking (ESN)

ESN is used to suit varied organizational purposes, including:

  • Testing of innovative ways to connect with management, staff and customers/leads
  • Enhancing employee or management collaboration
  • Gathering staff feedback
  • Providing data to individuals inside and outside an enterprise, empowering employees and promoting consumer loyalty
  • Customizing brand strategy, visibility and support via social channels, like Facebook and its Open Graph
  • Crowdsourcing new product development
  • Launching campaigns or events traditionally handled by management
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