Prescriptive Analytics

What Does Prescriptive Analytics Mean?

Prescriptive analytics refers to analytics that seek to provide optimal recommendations during a decision making process. Unlike observational analytics or predictive analytics, prescriptive analytics determines ways in which business processes should evolve or be modified.


Techopedia Explains Prescriptive Analytics

IT professionals apply analytics to enterprise software and IT architectures. In-depth analytics may describe big data, where companies process large amounts of existing data sets into informative and organized structures.

Like other analytical models, various technological advances facilitate prescriptive analytics. The increase of data storage media capabilities allows businesses to store much more information affordably, such as through cloud hosting service solutions. Network structure advances also allow for the capturing of a wider variety of information in new, powerful ways.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…