ALERT

[FREE DEMO] Deploy Your Enterprise Cloud in Minutes

Chief Experience Officer (CXO)

Definition - What does Chief Experience Officer (CXO) mean?

A chief experience officer (CXO) is an individual primarily responsible for maintaining good interactions between a brand and its customer base. This is a role that has been created within many large companies in order to more effectively manage the ways that customers experience a company and its products or services.

Techopedia explains Chief Experience Officer (CXO)

Many of those who have not seen a chief experience officer at work within an organization may think that the majority of what this executive does relates to the world of the Internet, where better customer experience involves crafting better and more interactive websites. However, this is by no means the only kind of work involved in building customer experience. Experts with a detailed understanding of the CXO role point to service businesses such as theme parks, where a profound customer experience occurs on site, or to businesses that build a customer experience through their products, such as tablet and mobile device manufacturers.

In some cases, a CEO can play the role of CXO. Marketing experts use examples like Steve Jobs of Apple and Elon Musk of Tesla as CEOs known for managing customer experiences through their own personalities and through different kinds of media outreach. The public associates the person with the brand, and builds a brand experience through passive observation of that person’s media presence. In other cases, a company may hire another executive for the specific position of CXO so that there is a single point person for designing all of those aspects that will build a good customer experience for a brand.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.