Mobile Augmented Reality Application (MARA)

Definition - What does Mobile Augmented Reality Application (MARA) mean?

A mobile augmented reality application (MARA) is a type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.

A MARA uses the architectural composition of a mobile phone to deliver applications that add value to the physical world through virtual data and services.

Techopedia explains Mobile Augmented Reality Application (MARA)

Augmented reality mobile applications are designed to equip mobile phone users with rich services, applications and functionality, which are applied on top of physical reality. Such applications use the phone’s camera, GPS, touch screen elements and other sensory and motion detectors to integrate real images, videos or scenarios within them.

For example, a phone camera may incorporate facial recognition capabilities and provide the ability to detect and focus on faces before taking the picture, or enable the identification of several real-world items viewed through the camera.
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