Mobile Augmented Reality Application (MARA)
Definition - What does Mobile Augmented Reality Application (MARA) mean?
A MARA uses the architectural composition of a mobile phone to deliver applications that add value to the physical world through virtual data and services.
Techopedia explains Mobile Augmented Reality Application (MARA)
For example, a phone camera may incorporate facial recognition capabilities and provide the ability to detect and focus on faces before taking the picture, or enable the identification of several real-world items viewed through the camera.
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