Mobile Augmented Reality Application

What Does Mobile Augmented Reality Application Mean?

A mobile augmented reality application (MARA) is a type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.

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A MARA uses the architectural composition of a mobile phone to deliver applications that add value to the physical world through virtual data and services.

Techopedia Explains Mobile Augmented Reality Application

Augmented reality mobile applications are designed to equip mobile phone users with rich services, applications and functionality, which are applied on top of physical reality. Such applications use the phone’s camera, GPS, touch screen elements and other sensory and motion detectors to integrate real images, videos or scenarios within them.

For example, a phone camera may incorporate facial recognition capabilities and provide the ability to detect and focus on faces before taking the picture, or enable the identification of several real-world items viewed through the camera.

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…