Mobile Augmented Reality Application

What Does Mobile Augmented Reality Application Mean?

A mobile augmented reality application (MARA) is a type of mobile application that incorporates and complements built-in components in a mobile phone and provides a specialized application to deliver reality-based services and functions.

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A MARA uses the architectural composition of a mobile phone to deliver applications that add value to the physical world through virtual data and services.

Techopedia Explains Mobile Augmented Reality Application

Augmented reality mobile applications are designed to equip mobile phone users with rich services, applications and functionality, which are applied on top of physical reality. Such applications use the phone’s camera, GPS, touch screen elements and other sensory and motion detectors to integrate real images, videos or scenarios within them.

For example, a phone camera may incorporate facial recognition capabilities and provide the ability to detect and focus on faces before taking the picture, or enable the identification of several real-world items viewed through the camera.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.