Social Media Monitoring

What Does Social Media Monitoring Mean?

Social media monitoring is a process of using social media channels to track, gather and mine the information and data of certain individuals or groups, usually companies or organizations, to assess their reputation and discern how they are perceived online.


Social media monitoring is also known as social media listening and social media measurement.

Techopedia Explains Social Media Monitoring

Organizations use social media monitoring to reach out to customers and prospects for information gathering and front-end customer support. It is used to collect and mine data, especially by organizations seeking customer intelligence to determine current industry trends. The process has become easier – yet more tedious – due to free and readily available outlets, like blogs, wikis, news sites, social networking sites, forums, video/photo sharing sites and message boards.

There are a variety of social media monitoring tools, but most are customized data mining software and Web crawlers. Large enterprises use these tools to search for specific keywords on various websites and blogs. The monitoring software transfers the desired words and phrases from unstructured to structured database data for analysis with traditional data mining techniques.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…