Website Traffic Monitoring

What Does Website Traffic Monitoring Mean?

Website traffic monitoring is the process of reviewing and analyzing website traffic for the purpose of evaluating the website’s user traffic and its overall performance.


It is done using the combination of manual and automated traffic monitoring techniques, with the intent to study, analyze and act on the website’s incoming and outgoing traffic.

Techopedia Explains Website Traffic Monitoring

Website traffic monitoring is primarily done to keep a record of website performance, stability and overall user experience. They key objective is to evaluate the website’s performance from the end users’ standpoint.

Some of the things that can be monitored in website traffic include:

  • Number of users visiting the website within a specific time (hour/day/week)
  • Overall visit length
  • Most popular page or website component
  • Website speed (page download speed or website access speed)
  • Website bounce rate
  • Popular visitor channels (referred by website or search engine)

Website traffic monitoring is generally followed by an ongoing reporting process to help improve the website’s user experience and overall performance. Website traffic monitoring is also used in Internet marketing to analyze the type of visitors, customer demographics, popular content and to measure the success of marketing strategies, campaigns, sales, etc.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.