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Website traffic monitoring is the process of reviewing and analyzing website traffic for the purpose of evaluating the website’s user traffic and its overall performance.
It is done using the combination of manual and automated traffic monitoring techniques, with the intent to study, analyze and act on the website’s incoming and outgoing traffic.
Website traffic monitoring is primarily done to keep a record of website performance, stability and overall user experience. They key objective is to evaluate the website's performance from the end users' standpoint.
Some of the things that can be monitored in website traffic include:
Website traffic monitoring is generally followed by an ongoing reporting process to help improve the website's user experience and overall performance. Website traffic monitoring is also used in Internet marketing to analyze the type of visitors, customer demographics, popular content and to measure the success of marketing strategies, campaigns, sales, etc.