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Master data management (MDM) software is a tool that manages the sensitive data of an organization.
It automates the process of master data management, meaning it manages the data from a broader aspect.
Master data management software is used primarily for maintaining the integrity of data and for removing duplicated data and data inconsistencies across the data domain. MDM software is integrated in an IT infrastructure and scans master data elements during data creation, processing and storage of resources. It creates a repository of master data and categorizes data (such as people, processes, places and other categories and related data) according to business norms and objectives.