Sadvertising

One of the big ideas behind sadvertising is the sudden shift in advertising across generations. Not too long ago, comedy and laughter were the most common advertising strategies. Sadvertising is a kind of logical progression, although it doesn't really work the same way that comedy did.

While there is a lot of potential for innovating advertising to bring out a wider range of emotions, some experts point out that there are inherent limitations to sadvertising that do exist with comic advertising. While many forms of comedy can be considered harmless in advertising, sadness is, at its heart, a negative emotion based on negative outcomes, which is something that marketers have classically avoided. That means that in sadvertising, marketers must walk a fine line between tugging at consumers' heartstrings and making them feel depressed.