ALERT

[LAST CHANCE] Data Layer: Modern Business, Defined

Cross-Channel Analytics

Definition - What does Cross-Channel Analytics mean?

Cross-channel analytics is a business analytics process wherein multiple sets of data from different
channels or sources are linked or housed together and then analyzed in order to provide customer and marketing intelligence that the business can use. This can provide insights into which paths the customer takes to conversion or to actually buy the product or avail of the service. This then allows for proper and informed decision making to be made.

Techopedia explains Cross-Channel Analytics

Cross-channel analytics seeks to understand which paths or channels combine to drive customer conversion. This includes understanding what paths are popular within and across channels and finally provide detailed analysis of specific visitor paths. In the online business community, analysts find the paths or links that customers traverse before they get to the final purchase. By finding this path, marketers can concentrate advertisement and marketing along that path or create other avenues just like it. And by analyzing customer behaviors, analysts can understand the impact of each channel and how they work together.

Benefits of cross-channel analytics:

  • Latency or time impact - The true latency pattern of customers who converted can be measured by analyzing the consumer-level data across the conversion path.

  • Measuring referrals - High- and low-value placements can be identified by analyzing URL referrals across online channels.

  • Funnel analysis - Analysts can determine which channel combinations can result in the highest results and also gain insights into which paths lead to conversion.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.