Tag Management

What Does Tag Management Mean?

Within collaborative software, tag management is the maintenance of user-created or user-generated tags. Tags are code snippets that are placed in the website for analysis, reporting, and tracking purposes.


Controlling the analytics tools, marketing tags, and tag-related areas is possible through tag management. They also help in encouraging cross-user consistency and navigational efficiency.

Techopedia Explains Tag Management

With increases in agile marketing strategies and tracking abilities, tag management has become quiet important for site owners. Proper analysis and usage of tag management helps site owners to increase the return of investment.

They help business in optimizing the site. Tag management also can help in increasing the user experience along with website usability.

The challenges for using tag management are:

  • Tag management can be difficult to deploy especially for new users. Proper understanding of the set of tags that are currently administered is needed before tag management comes into place.
  • Choosing a particular tag management system might lead users to commit to the analytic package provided by them. As a result, proper research is needed by site owners for choosing the right tag management system. One should remember that tag management systems cannot be considered as universal.
  • Dependency on technology would be there while choosing a tag management. This would be required in order for smooth operation and proper utilization of tags.

The main advantages of using a tag management are as follows:

  • Improved marketing agility: Tag management helps marketers to launch vendor campaigns with more ease and with efficiency. These help them in achieving results faster and also would not need to depend on the IT staff to deploy the vendor tags.
  • Decease in costs: Tag management is more cost effective and significantly cheaper than manual tagging.
  • Better Performance of site: Tag management allows replacement of all individual and independent tags with a single line of code. This helps in dramatic improvement of loading times and thus improves the site performance.
  • Protection of privacy for consumers: Tag management provides enhanced privacy protection to online users.

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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.