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Website architecture is the planning and design of the technical, functional and visual components of a website - before it is designed, developed and deployed. It is used by website designers and developers as a means to design and develop a website.
Website architecture is used in creating a logical layout of a website in line with the user and/or business requirements. It defines the different components that will make up a website and the services each component or the website will provide in whole.
Some of the factors that are part of website architecture are:
Technical constraints such as server, storage. memory and communication interfaces.
Functional aspects such as the type of services or processes the website will provide.
Visual appearance, i.e. the user interface, colors, buttons and other visual design elements.
Security parameters i.e. how the website will ensure secure access control and transactions.