Mobile Usability Testing

Mobile usability testing can be performed in various ways. Generally, researchers try to determine how end users perceive a mobile app or product. This is done either in a usability laboratory or in the field, using a prototype.

Mobile usability testing has its own challenges and is of utmost importance to the mobile app market. Compared to earlier types of technologies, with mobile products, there is a big focus on 24/7 connection, comprehensive end-user accommodation and versatile use of a mobile app or product. Mobile products also have to work on specific platforms supported by smartphone manufacturers.

One general principle in mobile usability testing is to do research and catch problems early. For example, some companies recommend creating actual prototypes of mobile applications on paper, with analog simulations, and testing them on audiences before they are created.

In addition, companies need to determine the most effective way to do usability testing — for example, whether to hire qualified and credentialed consultants, or get a sample group of "random" individuals to test a prototype. All of these is becoming extremely important in a market that really caters to diverse and dynamic audiences; mobile users use mobile products in their everyday lives, not just at work.