Definition - What does Concept Testing mean?
Techopedia explains Concept Testing
Experts often offer specific methods for concept testing. Some of these rely on principles such as identifying barriers to adoption, looking at customer relationships with a concept, or understanding whether a concept has been marketed effectively. The concept testing process may also involve key stages like concepts presentation, response measurement and further evaluation.
The idea of concept testing revolves around perceived value. Testers want to try to benchmark the amount of interest or attention given to a concept by a sample group. Like other kinds of business intelligence processes, concept testing allows for more targeted product development and marketing, as the company gets more serious about offering a new product or service.