Concept Testing

What Does Concept Testing Mean?

Concept testing is an IT-related marketing term that refers to efforts to evaluate a concept and its reception by a target audience. Concept testing takes many forms such as surveys, focus groups and other kinds of planning tools that help a business understand how much a consumer audience likes its ideas.


Techopedia Explains Concept Testing

Concept testing often exists within a product development framework. It consists of one or more phases where the company does specific testing, sometimes of a product or service prototype, or of certain marketing concepts, for in-depth market research that will help it build more effective processes.

Experts often offer specific methods for concept testing. Some of these rely on principles such as identifying barriers to adoption, looking at customer relationships with a concept, or understanding whether a concept has been marketed effectively. The concept testing process may also involve key stages like concepts presentation, response measurement and further evaluation.

The idea of concept testing revolves around perceived value. Testers want to try to benchmark the amount of interest or attention given to a concept by a sample group. Like other kinds of business intelligence processes, concept testing allows for more targeted product development and marketing, as the company gets more serious about offering a new product or service.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…