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A mobile application platform supports mobile application development using various tools for different programming languages and provides an application programming interface to allow interactivity between software packages. These tools include those used for testing applications, measuring mobile analytics and creating interfaces for profiling application performance.
Vendors usually offer a mobile application platform to clients that want to go mobile or enter the mobile market. The platform includes migration tools and resources that support a mobile interface, or a development environment that allows creating new apps aimed at the Apple and Android markets. A platform approach to mobile application development helps provide a comprehensive model with tool suites that are accessible to developers and other users.