[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World

Marketing Content Management (MCM)

Definition - What does Marketing Content Management (MCM) mean?

Marketing content management (MCM) is a software solution that helps enterprises manage marketing content across multiple channels. This kind of software is intended to help enterprises deal with the new challenges of handling more diverse marketing channels in an increasingly digital business world.

Techopedia explains Marketing Content Management (MCM)

With a large segment of the consumer market increasingly going mobile, using devices with more diverse interfaces, businesses are responding to the need to use responsive design websites or social media platforms like Facebook and Twitter to reach their target audiences, in addition to traditional print and digital arenas. Marketing content management (MCM) solutions help track and measure all of these marketing efforts and keep them targeted and accurate.

Many of the best MCM tools are set up in a dashboard design, with vibrant feature-rich windows showing actual marketing metrics for individual parts of the campaign. Users can run reports and generally take a transparent look at how each individual marketing effort on each platform is doing.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.