Location-Based Advertising (LBA)

Definition - What does Location-Based Advertising (LBA) mean?

Location-based advertising (LBA) blends traditional mobile advertising with the idea of location-based customer relationships or, in other words, correspondence or activity tailored toward or based on the actual location of the user.

Location-based advertising is also known as location-based marketing (LBM).

Techopedia explains Location-Based Advertising (LBA)

Location-based advertising setups come in many different forms. Some experts point out two general categories of interactive design: the first one is a practice or behavior on the part of the marketing campaign, based on where a consumer is; the second one, and often more desirable, is an approach that is user initiated, where advertising responds passively to customer demands.
An example of assertive advertising would be a marketing email message that gets sent directly to a consumer’s smart phone, depending on where he/she goes. An example of the second type of advertising would be a service that lets customers search for nearby businesses or services over their mobile devices.

For many, it is easy to see why the second type of marketing is more fundamentally desirable. Concerns with assertive LBA are related to the perceptions of consumer privacy and unwanted marketing. Although these services can be set up to work fairly well, there are always questions in the background about how far a company can go in micro-messaging and when it may be seen as inappropriate. These questions come into play in designing LBA campaigns that get a message out, or expand brand visibility, without seeming to intrude on the lifestyles of individual consumers.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.