Cloud Advertising

What Does Cloud Advertising Mean?

Cloud advertising refers to cloud computing solutions for managing workflows related to advertising.


Cloud advertising can be used in different e-commerce or brick-and-mortar commerce strategies such as auctions, coupons and other discounting or advertising techniques.

Techopedia Explains Cloud Advertising

Major IT analysts predict that cloud-based advertising services are going to be a significant part of the software as a service (SaaS) industry, representing over $100 billion in the next few years. With the advances in big data and Internet commerce, companies can use cloud solutions for advertising to control pricing in different ways — for instance, as Gartner puts it, cloud advertising can include situations where "content and price are determined at the time of end-user access, usually by an auction mechanism that matches bidders with advertising impressions as they become available."


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…