[WEBINAR] Bulletproof: How Today's Business Leaders Stay on Top

Campaign Management System (CMS)

Definition - What does Campaign Management System (CMS) mean?

A campaign management system (CMS) is a software solution designed to handle the various components of a marketing campaign.

Althought it uses the same acronym as content management system (CMS), and their designs may be similar in some ways, they are conceptually different. A content management system identifies and tags individual pieces of marketing content on their way through the creation, design and distribution process. In contrast, a campaign management system is designed to measure the elements and individual components of a marketing campaign.

Techopedia explains Campaign Management System (CMS)

A campaign management system usually provides a user-friendly dashboard that allows business/marketing leaders to see vital data and to identify the key outcomes in various marketing efforts. For instance, a typical campaign management system splits out different screens and presentations for social media platforms like Facebook, Twitter and others, showing at a glance how each one of these campaign parts is different.

Many campaign management systems address the issue of "tabulated return on investment (ROI)" for marketing campaigns — the idea is that business/marketing leaders should be able to see how each part of a campaign is making money and whether it can pay for itself or not. Marketers are quick to point out that marketing ROI is fairly abstract and ambiguous by nature, but using more advanced technology, businesses are able to pinpoint more of the details on how much they are getting for their investments in marketing.

A campaign management system must be designed on top of an existing business IT architecture. The system therefore should be built to be compatible with legacy systems including call centers, data warehouses, servers and mainframe systems, or with any other part of a hardware or network design that streams data from one node or point to another. This can require some fairly advanced brainstorming around implementation and ongoing maintenance to make sure that systems are working correctly.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.