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Collaborative product commerce (CPC) refers to the process of creating technological synergy across the entire life cycle of a product.
Some of the benefits of CPC include better visibility and collaborative access throughout the product life cycle. Different kinds of technology tools will provide more transparent information, for example, pulling from the supply chain process or the inventory architecture, to make data show up where it is most useful at any stage of the product development process (in other words, breaking down silos that hide business intelligence from its owners). These types of systems can help with time to market and provide critical design input for companies that need to keep up with the competition in various markets.