Customer Information File (CIF)
Definition - What does Customer Information File (CIF) mean?
A customer information file (CIF) is an electronic resource, often a particular file or folder, that contains specific information about a customer and his/her purchasing history. A CIF often includes customer identifiers as well as past purchases, information about lines of credit or accounts, and other parts of a comprehensive snapshot of how the customer has interacted with the business in the past.
Techopedia explains Customer Information File (CIF)
The CIF is also part of an emerging trend called customer relationship management (CRM), wherein businesses use sophisticated tools and resources to keep in touch with customers and manage their relationships with them. Although a CIF is typically just a repository for information, CRM goes further and provides interactive platforms and tools that allow salespeople to pursue better results. A number of CRM tools vendors offer integrated dashboard systems that provide a multiview analysis of customers and evolving deals.
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