Definition - What does Webrooming mean?
The term is often used to contrast with another consumer practice called "showrooming," wherein shoppers first try out the products they want in a physical store before buying them online. Webrooming is the opposite - shoppers first research the products online before buying them in a physical store.
Techopedia explains Webrooming
In studying the trends of showrooming and webrooming, marketing experts give the following reasons why consumers do webrooming:
- It allows them to learn more about the products before buying them.
- It allows easier returns.
- It has no shipping cost.
- It supports local businesses.