One Percenter

What Does One Percenter Mean?

In Internet slang, “one percenter” refers to the estimated 1% of Web users who take proactive leadership roles in a Web community. Researchers at AT&T and other organizations have found this level of participation to be somewhat consistent across different surveys.


Techopedia Explains One Percenter

Based on the “one percenter rule,” as much as 90% of Web users are passive users. Think of a user group, a Facebook page or a forum. Among registered users of such site, 90% will browse content without making comments or otherwise participating, 9% will actively participate (e.g., posting comments, making announcements, etc.) and the remaining 1% will do the actual maintenance and administration of the site.

The one-percenter rule makes sense intuitively in that there is usually only one person who does the work of administering a website or a social media community page. By practical application of the one-percenter rule, that would mean that, for 100 users, a single person would administer a page for up to 99 other users, but on top of that, another administrative leader may be added. This rule is not a hard-and-fast rule, but a kind of theoretical rule based on surveys of Web activity. It is similar to other kinds of participation theories in the “meatspace” or the physical world.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…