User-generated content is generally considered a form of conversational media, meaning that the content leads toward initiating a conversation. In fact, the conversation that follows from a UGC is a form of UGC itself. The UGC produced by users can be viewed, consumed and shared by other users of the website or service.

Some forms of UGC include:

• Images
• Videos
• Status updates/tweets
• Infographics
• Comments
• Blogs
• Online ads

Facebook, Twitter and Pinterest are popular social platforms that work and operate mostly or entirely on user-generated content. Online forums, classified websites and product review websites also rely on UGC.