McLuhanism

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What Does McLuhanism Mean?

A McLuhanism is a saying or phrase attributed to Marshall McLuhan (1911-1980), a Canadian intellectual who was a somewhat prominent figure in the world of media and advertising. McLuhan wrote various books and lectured at the University of Toronto.

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Techopedia Explains McLuhanism

One of the many quotes attributed to McLuhan is “the medium is the message,” an enduring quote that references the connection between a certain message and its meaning, and the platform that is used to deliver it. Other McLuhanisms are similarly crafted to engage ideas that could be characterized as dichotomous, circuitous or Hegelian. McLuhan himself described a McLuhanism as “a form of circuitry” and used adjectives like “cynical” to describe the McLuhanism. Other famous quotes include “all advertising advertises advertising,” “money is the poor man’s credit card,” and “the answers are always inside the problem, not outside,” among others.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.