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Mobile search engine optimization (mobile SEO) is the process of optimizing a website for search engine queries originating from mobile devices. It is a type of search engine optimization (SEO) technique that enables a website to rank for mobile searches.
Mobile SEO primarily enables a website to show up in mobile-device-based search engine results. Typically, mobile SEO focuses only on on-page optimization techniques to improve website mobile search worthiness.
Mobile SEO requires a website to follow a responsive Web design. This means that regardless of the device (desktop or mobile), the website must serve the same URLs and HTML. However, the images must be rendered to fit the screen size of the end device. Moreover, mobile SEO also focuses on improving website access speed, content visibility without manual resizing and easy navigation for mobile users.