Mobile Search Engine Optimization

What Does Mobile Search Engine Optimization Mean?

Mobile search engine optimization (mobile SEO) is the process of optimizing a website for search engine queries originating from mobile devices. It is a type of search engine optimization (SEO) technique that enables a website to rank for mobile searches.

Techopedia Explains Mobile Search Engine Optimization

Mobile SEO primarily enables a website to show up in mobile-device-based search engine results. Typically, mobile SEO focuses only on on-page optimization techniques to improve website mobile search worthiness.

Mobile SEO requires a website to follow a responsive Web design. This means that regardless of the device (desktop or mobile), the website must serve the same URLs and HTML. However, the images must be rendered to fit the screen size of the end device. Moreover, mobile SEO also focuses on improving website access speed, content visibility without manual resizing and easy navigation for mobile users.

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Margaret Rouse

Technology Specialist

Margaret is an award-winning writer and educator known for her ability to explain complex technical topics to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles in the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret’s idea of a fun day is to help IT and business professionals to learn to speak each other’s highly specialized languages.

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