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The “most interesting man in the world” meme is a set of Internet memes inspired by the depiction of Jonathan Goldsmith as the "most interesting man in the world" in a set of 2006 Dos Equis beer commercials. It has become an extremely popular way to frame certain ideas on the Internet, as well as on social media platforms such as Facebook.
In the original beer ads, Goldsmith looks into the camera and says: “I don't always drink beer, but when I do, I prefer Dos Equis - stay thirsty, my friends.” Over time, Internet users began to post screenshots of Goldsmith from the beer ads, with various phrases in text above and below his picture. Most of these begin with “I don't always…” at the top and “But when I do…” at the bottom.
The “most interesting man in the world” meme is part of a set of extremely popular memes that shows how regular aspects of U.S. commercialism and advertisement can, in a sense, "go viral" and get picked up by grassroots movements that give them new life. Like other top-level memes, the “most interesting man in the world” meme can be used to evoke expressions of amusement, disgust, disappointment and other emotions.