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E-tailware is a specific type of software that facilitates the sale of retail items on the Internet. It largely consists of items like shopping carts, credit card portals, catalog makers and business management software, targeted to a retail environment. E-tailware supports the specific goals of retail businesses, and sets the stage for these types of B2C relationships.
E-tailware, as mentioned above, includes things like shopping carts and catalog software, but always within the context of the retailer's vision. These types of software tools are often heavily branded to create a digital impression of the retailer online. For instance, massive online portals for companies like Amazon and Ebay have revolutionized e-tailware in the last couple of decades. But smaller retailers also develop their own e-tailware to compete in a digital marketplace.