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Definition - What does Infomediary mean?

An infomediary is a company that works as an intermediary between the holders of personal information, and companies that could benefit from the information. Infomediaries can work in various ways to market information on behalf of its owner.

Techopedia explains Infomediary

The idea is that in yesterday's Internet world, companies largely acquired personal data through the use of cookies or other items that would take in that information automatically. By the same token, the personal information holders, for instance, consumers, had little to no control over how that data was used.

An infomediary serves the role of negotiating the value of that data. They do so with the information holder’s approval, so that companies can legitimately get information without taking it automatically through the Web.

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