Predictive Analytics Tools

Why Trust Techopedia

What Does Predictive Analytics Tools Mean?

Predictive analytics
tools provide business owners a way to predict how their customers and potential audiences are reacting to promotions
and other strategies or campaigns that
the businesses might be running. Predictive
analytics tools work by providing well-tracked historical data and real-time insights.


Techopedia Explains Predictive Analytics Tools

Predictive analytics tools provide insights on customer activities in real time. This helps business owners in revising and planning their strategies to gain maximum return on inputs. These
tools predict various behavior and patterns, like where more storage is needed, how to keep users engaged or
which campaigns yielded better results. These
tools make their predictions based
on a historical analysis of data collected. There are various predictive analytics tools available on the market.


Related Terms

Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.