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Predictive analytics tools provide business owners a way to predict how their customers and potential audiences are reacting to promotions and other strategies or campaigns that the businesses might be running. Predictive analytics tools work by providing well-tracked historical data and real-time insights.
Predictive analytics tools provide insights on customer activities in real time. This helps business owners in revising and planning their strategies to gain maximum return on inputs. These tools predict various behavior and patterns, like where more storage is needed, how to keep users engaged or which campaigns yielded better results. These tools make their predictions based on a historical analysis of data collected. There are various predictive analytics tools available on the market.