tools provide business owners a way to predict how their customers and potential audiences are reacting to promotions
and other strategies or campaigns that
the businesses might be running. Predictive
analytics tools work by providing well-tracked historical data and real-time insights.
Predictive analytics tools provide insights on customer activities in real time. This helps business owners in revising and planning their strategies to gain maximum return on inputs. These
tools predict various behavior and patterns, like where more storage is needed, how to keep users engaged or
which campaigns yielded better results. These
tools make their predictions based
on a historical analysis of data collected. There are various predictive analytics tools available on the market.