Engagement

What Does Engagement Mean?

In IT, the term “engagement” refers to user interactions over an interface. It is commonly applied to social media, but engagement can be measured on any platform or website. Typical indicators of engagement include page views, bounce times, time spent on a site, user tracking and other metrics.

Advertisements

Techopedia Explains Engagement

Engagement seeks to measure more than just the number of times that people have visited a website. It takes into account user actions. For example, one of the best illustrations of social media engagement is the use of the Facebook “like” button. By quickly pressing the “like” button, the user is indicating his or her preference for a particular item or post. This is a solid indicator of engagement. Companies might keep track of how many “likes” a product post gets, or how many people comment on it, or how many people share the page. The makeup of social media interfaces has promoted the idea of measuring engagement as a way to benchmark in marketing. Other concepts have also grown up around the idea of engagement, such as customer experience management, which attempts to observe and analyze the experience that customers have online with companies.

Advertisements

Related Terms

Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.