ALERT

[FREE DEMO] Deploy Your Enterprise Cloud in Minutes

Content Marketing

Definition - What does Content Marketing mean?

Content marketing is the use of digital or print content to drive audience engagement. Experts may describe content marketing as the creation and sharing of media for the purposes of marketing. Some of the most common forms of content including online blog posts, white papers, e-books or shorter pieces that can be embedded in Facebook or Twitter posts or posted on other social media platforms.

Techopedia explains Content Marketing

The philosophy of content marketing posits that today's modern customer has gotten tired of traditional marketing that is separate from the “content” of a core message. The theory is that consumers are ignoring more and more of the traditional advertising messages that interrupt the use of their favorite media, whether it be television, radio, newspapers and print, or online sites. With content marketing, much of the marketing campaign moves from things like banner ads and radio spots to organic writing that is located in the media that the consumers are using. A great amount of content marketing is done online, where companies create long-form journalism or other organic writing and put it on websites, on blogs, in PDFs or elsewhere that a customer can access it.

One idea that has gone along with content marketing is thought leadership. The idea is that instead of creating a marketing website and stuffing it with keywords to boost Google page ranks, companies can post meaningful content that gives people guidance in a particular field or industry. That is something that people can generally use, but it also attracts them to a site and gets them to stay there for the purposes of marketing and conversion.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.