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Self-service analytics is an application of business intelligence in which business professionals are encouraged to extract data, generate reports and run queries on their own. As the name suggests, self-service analytics is a simple-to-use BI tool that enables professionals to extract value out of the data with no IT support, using various tools and software.
Self-service analytics is an approach to data analytics that enables the users to access and analyze corporate data even if they are not trained as a data scientist and do not have any working experience with business intelligence and data mining. All this is achieved through the use of tools that simplify the ease of understanding.
This approach enables the BI to cater to a large number of users and solve the problems and needs of a large number of businesses, without the need for data professionals.