Self-Service Analytics

What Does Self-Service Analytics Mean?

Self-service analytics is an application of business intelligence in which business professionals are encouraged to extract data, generate reports and run queries on their own. As the name suggests, self-service analytics is a simple-to-use BI tool that enables professionals to extract value out of the data with no
IT support, using various tools and software.


Techopedia Explains Self-Service Analytics

Self-service analytics is an approach to data analytics that enables the users to access and analyze corporate data even if they are not trained as a data scientist and do not have any working experience with business intelligence and data mining. All this is achieved through the use of tools that simplify the ease of understanding.

This approach enables the BI to cater to a large number of users and solve the problems and needs of a large number of businesses, without the need for data professionals.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…